In Lubavitch, the Mitzvos would be “sold” on Shabbos Bereishis, with the Gabai, while wearing a Shtraimel, auctioning off the Aliyos, the opening of the Aron, the Sifrei Torah for Kol Nidrei, and the other “Kibbudim”. All the revenue would be sanctioned towards the Rebbe’s Shul, Lubavitch She’b’Lubavitch • Full Story
