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Ari Tenenbaum

Should you create an ad yourself or hire a professional? Mix something together with AI or pay a graphic designer? Ask ChatGPT for a catchy line or hire a copywriter to craft a message from the heart?

As with everything in life, it all comes down to professionalism, time and branding.

If we’re experts at AI and know how to produce high-quality ads, there’s no reason why we shouldn’t do it ourselves—just like we’re experts at getting a mortgage directly from the bank and being our own lawyers in…

Oh, wait. That’s exactly the point.

If we’re good at creating ads with artificial intelligence, then great. Why pay a graphic designer for nothing?

But if we don’t really understand marketing and advertising – and that’s completely fine. You’re good at your job and I’m good at mine. That’s how the world works – then it’s worthwhile and appropriate to pay a professional. Both for sharp creative work and for graphics that look a little more professional than some AI-generated ad that the eye automatically glosses over.

Take note: With things as they stand today—tomorrow, this may already be outdated—AI-generated ads are mainly suitable for casual posts, an ad selling a car or a piece of furniture, but certainly not for a business that takes itself seriously!

Whether we like it or not, and studies prove this, people’s eyes have become accustomed to AI-designed advertisements, and they barely notice ads created by AI anymore.

Does that mean these ads don’t sell? Not necessarily.

If someone is already looking for the product you’re selling and your ad offers them a solution, even an ad designed in a Word document in Arial 8-point font will get the job done.

The real challenge begins when we’re trying to sell something that not everyone needs, but rather something we need to convince them they need. And forgive me, but AI-generated ads do not flatter business owners who take themselves seriously—at least not today.

So yes, we’ll continue seeing more and more AI-generated ads in newspapers, and that’s fine. But at the very least, those of us—business owners who take ourselves seriously—should avoid creating ads like these.

The more we invest in our advertising and create both tailored copy and a striking visual presentation, the cost of hiring a professional pays for itself tenfold compared to yet another piece of nonsense we threw together for free using artificial intelligence.

This article was translated from the original Hebrew. While every effort was made to preserve the author’s message and tone, some wording or expressions may not convey the writer’s exact original intent.

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