As we enter the Avoda of “V’Yaakov Halach Ledarko” after Tishrei, Rabbi Gershon Avtzon shares a powerful perspective on how the Rebbe’s vision of Geula must shape our daily Avoda and become the very essence of every Jewish child’s education: Moshiach • Full Article

Rabbi Gershon Avtzon, Rosh Yeshiva of Yeshivas Lubavitch Cincinnati, addresses a question raised by a talmid: What is the place of external expressions of Chassidishe conduct in a world centered on Pnimius? Drawing on two fundamental sichos and maamarim of the Rebbe, he explores the connection between Chitzonius and Pnimius, and how the external can serve as a vital step toward genuine inner Avodah • Full Article

A Lubavitcher yungerman reflects on the Rebbi who made him feel valued during some of the most difficult moments of his childhood, choosing kindness and dignity over judgment. Years later, he shares a heartfelt message for all teachers • Full Article

Rabbi Gershon Avtzon shares a deeply personal story of facing what seemed like an overwhelming crisis in his Yeshiva, and the story that gave him the strength to put his worries aside and enter the Simcha of Yom Tov. A powerful lesson on the transformative power of Simchas Sukkos and trusting in Hashem • Full Article

A powerful lesson in Chinuch for the Aseres Yemei Teshuvah: Rabbi Gershon Avtzon shares a personal story of a difficult Talmid whose simple words changed his perspective forever, teaching the importance of looking beyond a child’s behavior to the pain they may be carrying inside • Full Article

Surprised by the heavy noise I looked up at the side when i was shocked to see what’s for coming. It felt really dark to stare at the construction of the biggest homeless shelter in North America right here in front of my eyes in the Crown Heights backyard • Full Article