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By Levi Polichenco

For the last 30 years, shluchim have continued to spread Yiddishkeit with tireless mesiras nefesh. Mikvaos have been built, schools established, Yidden inspired, and Torah has reached places once thought impossible. The impact has been incredible, and the world has been transformed. Now, an exciting new opportunity stands before us—a chance to fulfill the Rebbe’s ultimate vision for our generation.

For decades, the mission was clear: bring another Yid closer to Torah, strengthen another community, spread Chassidus. That was shlichus. But in 5751-5752, the Rebbe elevated the mission. The Rebbe explicitly stated that the focus of our avodah is no longer just “preparing the world” for Moshiach. That phase was completed. Now, the greatest merit we have is to fulfill the Rebbe’s directive of Kabbalas Pnei Moshiach Tzidkeinu.

This isn’t just another step—it’s the culmination of everything we’ve worked toward. The Rebbe shifted the entire focus of shlichus, giving us the tremendous privilege to bring the final Geulah in a revealed way. If we continue working without making Moshiach the center of everything, we are missing the most exciting opportunity in history.

A New Era of Shlichus—A New Era of Light

Let’s be clear: No one is minimizing the incredible work that has been done. But the Rebbe’s directives constantly grow. Just as the shlichus of the 1950s looked different from the shlichus of the 1980s, the shlichus of post-5752 must reflect the Rebbe’s final, most powerful hora’ah: to make Moshiach a reality in the consciousness of every Yid. Not as a distant concept, not as an eventual dream, but as an imminent and tangible truth.

We are uniquely positioned to take this final step. The world is more receptive than ever. People are searching for deeper meaning, yearning for something real. We have the answers, and we have the mission. Now is the time to seize this incredible opportunity.

How Can We Elevate Our Shlichus Today?

1. Every shiur, every mivtza, every event must be framed as part of Geulah. If a Yid comes to our Chabad House and leaves feeling inspired, that’s wonderful—but if he leaves without understanding that we are living in the time of Moshiach, then we have an even greater gift to share.

2. Speak about Moshiach with confidence and clarity. The Rebbe made it abundantly clear: We are in the Geulah generation. The only thing left is to open our eyes and actively welcome Moshiach in a revealed way.

3. Teach the sichos of 5751-5752. These sichos contain the Rebbe’s most powerful, direct instructions. When we learn them deeply and internalize them, they transform our perspective—and they will do the same for every Yid we teach.

4. Make this shift today. The Rebbe entrusted us with this mission, and there is no greater zechus than completing the final step. The time is now, and the world is ready.

The Rebbe’s Vision—Our Greatest Privilege

Being a shliach means fulfilling the Rebbe’s vision—not just maintaining the past, but embracing the future. The Rebbe told us exactly what to do. We don’t need to figure it out—we just need to implement it with passion, joy, and confidence.

This is not about rewriting the past. It’s about recognizing the incredible moment we are in right now. The world is ready. The Rebbe gave us the tools. We have the ability to finally bring Moshiach in the most revealed way.

The Geulah is here. Let’s embrace it with excitement and joy.

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