Yad L’Achim Warns: Missionary Coffee Shops Are a Trap for Unsuspecting Jews
Yad L’Achim is stepping up its awareness campaign against a spreading network of missionary coffee shops meant to ensnare Jews, with a new video urging the public: ‘Don’t go in, don’t drink, and don’t let the mission work on us’ • Full Story
Following the exposure of a network of missionary coffee shops meant to ensnare wandering Jews, the Yad L’Achim organization is launching an awareness campaign against the network, with a dedicated video distributed to the wider public illustrating the danger and calling on people to keep a safe distance.
The video features the words of one of the coffee shop owners, whose meaning cannot be read two ways: he says explicitly that most Jews would not dare enter a church, but by sitting in a coffee shop they can be preached the missionary message.
Yad L’Achim notes that four coffee shops in three major cities currently operate under the missionary network, all with a single goal: to lead Jews away from their faith, r”l.
Several months ago, Yad L’Achim revealed that the missionary sect calling itself “Jews for that man” had expanded its activity in Israel by setting up an unofficial network of seemingly unconnected coffee shops, meant to create a “third space” for preaching to unsuspecting Jews. The organization presents the project as part of a strategy to reach new audiences – the coffee shop is not just a business selling drinks but an arena for forming connections through which visitors can be exposed to the sect’s forbidden materials.
In the missionaries’ official publications, the model is called the “third space” – a place that is neither home nor workplace, where personal conversations and connections can be created. Since most Jews will not come to a church or invite mission-identified people into their homes, the organization argues they must be met in places that look natural, neutral and unthreatening. In an information sheet the organization published for its target audiences, a visitor recounts feeling the atmosphere and being invited to sit but resisting crossing the threshold. “I smiled and said, you are already in church. This is where we meet,” the owner venomously testifies.
As part of its awareness activity, Yad L’Achim warns the public to stay far from these places.
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