The Yoni Lorber Band: Making Chabad Rock
Having largely introduced the electric guitar to Lubavitch, and to the Jewish world in general, the Piamentas saw their music as their shlichus, Yoni Lorber explains. The creative blend of electric guitar and flute became an unofficial trademark of Chabad and Lubavitch almost as much as the iconic three-pointed building at 770 Eastern Parkway • Full Story, Video
By: Mendy Hecht / Chabad info
Hearing Yoni Lorber on guitar, you’d be correct in hearing that rocking Chabad sound—the one that raised generations of Lubavitch.
Yoni grew up in Israel’s iconic Kfar Chabad, surrounded by home and yeshivah filled with classic Lubavitcher nigunim.
But Yoni Lorber isn’t just a nephew or disciple of the late great Yossi Piamenta, although he’s very much both. Playing alongside his legendary uncle for 15 years and doing Simchas Bais Hashoeivah since age 19, Yoni has that classic Chabad color at his fingertips ever since they touched a fretboard. Most important to Yoni Lorber is making Chabad music that rocks.
Having largely introduced the electric guitar to Lubavitch, and to the Jewish world in general, the Piamentas saw their music as their shlichus, Yoni explains. The creative blend of electric guitar and flute became an unofficial trademark of Chabad and Lubavitch almost as much as the iconic three-pointed building at 770 Eastern Parkway. In fact, that sound was heard in 770 at children’s rallies in front of the Rebbe on many occasions—never mind at Simchas Bais Hashoievah too.
It’s that same vibe that Yoni Lorber and his band now brings to life every time they play—mostly at weddings, but also dinners, Sheva Brachos celebrations, l’chaims or any event you want to remember. (Like his uncles, he’s also worked Chabad centers worldwide.)
With that brand of music well established in mainstream Chabad, the Yoni Lorber Band is bringing it to today’s young audiences for whom it will strike a chord. The band—keyboardist, drummer, bassist, flutist and Yoni on lead guitar—strives to acquaint younger generations with its Chabad-defining sound.
“Music is my shlichus in the world,” Yoni explains, “by making people dance and be happy at weddings with Chabad music on guitar the way it was played by the Rebbe himself.”
It’s that sound that makes Chabad music rock, yesteryear and today. And it’s that sound, as faithfully recreated and authentically delivered by the Yoni Lorber Band, that makes Chabad rock.
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