In Lubavitch, the Mitzvos would be “sold” on Shabbos Bereishis, with the Gabai, while wearing a Shtraimel, auctioning off the Aliyos, the opening of the Aron, the Sifrei Torah for Kol Nidrei, and the other “Kibbudim”.
Many of these honors come with great merit and Brachos, such as children, wealth, and long life, and no sum is too large to secure such Brachos in the Rebbe’s Shul. All the revenue would be sanctioned towards the Rebbe’s Shul, Lubavitch She’b’Lubavitch.
Chabadinfo obtained the list of all the auctioned off “Kibbudim” and their purchasers, and presents them here:
Maftir Yona was sold to R’ Levi Kurinsky for $26,000.
Presenting the Sefer Torah to the Rebbe by Hakafos on Shmini Atzeres and Simchas Torah were sold for amounts in the range of $10,000 and $15,000.
To open the Aron for Morid Hageshem on Simchas Torah was purchased by a group of French acquaintances of Rabbi Yaakov Mazuz, the Shliach for French speakers in Netanya, for a whopping $41,000.
The merit of purchasing the Aliya of Choson Bereishis to then give that honor to the Rebbe was purchased by Rabbi Yosef Yitzchok Sailem from Tel Aviv, for the sum of $32,000. He also purchased opening the Aron for Kol Nidrei, for the amount of $16,000.
The right to Hagbah and Gelila of the Sefer Torah for the entire year was purchased by three members of Anash for $19,000.
The right of opening the Aron Kodesh throughout the year was purchased by three members of Anash for $15,000.