Fifteen years ago, most Jewish college students had one game in town: their local Hillel, which offered a pluralistic, broad approach to Jewish programming.
That has changed.
The Hasidic movement known as Chabad-Lubavitch, on only 30 campuses before 2000, now has a presence on nearly 200 with its brand of Judaism, aiming to be inclusive and tolerant, but unabashedly Orthodox.
The rabbi and rebbetzin (or rabbi’s wife) who lead Chabad on campus take a central role. Like their movement, which under its rebbe, Menachem Mendel Schneerson, pursued “outreach” to non-Orthodox Jews the way no other Hasidic group had done before, their goal is not strictly to win Hasidic followers.
Now an internal study by Chabad aims to show what it does — and does not do — on campuses across the country.
The survey, drawing from Chabad email lists, garnered responses from 2,400 alumni of 22 campuses. The respondents graduated from college after 2007.
While the campus Chabads sent email addresses, the survey was commissioned and funded by the Hertog Foundation, a conservative educational group.
The result? Campus Chabad attendees are mostly non-Orthodox, they didn’t come for the booze and they’re not about to put on black hats.
Most Chabad participants aren’t Orthodox
Chabad’s programs and rituals are run by a haredi Orthodox couple, but their target audience is more religiously diverse. According to the survey, only 11% of respondents were raised Orthodox. Most were raised either Conservative (39%) or Reform (32%), and 10% had no denomination.
But those demographics vary by school. At Columbia University, which boasts an active Orthodox Jewish life, 30% of respondents were raised Orthodox and just 14% Reform. At the University of California, Santa Cruz, however, nearly half of respondents were Reform and only two percent were Orthodox.
One shared experience of most Chabad attendees was Jewish summer camp — a majority of respondents attended for at least one summer.
The more right wing you are politically, the more you go to Chabad
One measure that did correlate with Chabad attendance was political ideology. Campuses may have the reputation of being liberal bastions, but the survey found that campus Chabads may be the opposite. Only 16% of students with a liberal ideology said they had a “high” level of participation at Chabad, while 59% of liberal students had a low level of participation.
Among politically conservative students, the numbers were more evenly split. 39% had a high participation level, versus 36% with a low level of participation.
Chabad does not have a drinking problem
If Chabad houses have earned a reputation of playing loose with alcohol — that is, offering wine and spirits as a lure and a lubricant at Shabbat meals and the like — the data don’t bear it out. Shabbat dinner is the central activity at Chabad — 91% of attendees said they had gone to a Friday night meal — but the wine didn’t flow freely. Nearly two-thirds of respondents said alcohol use at Chabad was “not at all” excessive. Only four percent said it was — though it was unclear what students consider “excessive” alcohol use.
Participants at Chabad don’t feel pressure to become Orthodox
The survey also found that Chabad rabbis and rebbetzins, despite their own philosophy, didn’t pressure students to become Orthodox. Rather, in the words of the survey authors, any Jewish commandment fulfilled by a student, “even if only performed once, is considered a spiritual achievement.”
This philosophy expressed itself in the survey results. Most respondents said Chabad encouraged religious observance “a little” or “not at all.” Most felt no discomfort at being pressured to be more observant. And nearly two-thirds felt Chabad did not promote Orthodoxy over Conservative or Reform Judaism.
Nor was Chabad participation a guarantor of remaining observant. 45% of Orthodox students with a high level of Chabad participation say they are no longer Orthodox.
Chabad participants are more likely to believe in G-d and date Jewish
But the survey did find that Chabad participation made Jewish practice and belief more likely. Three-quarters of unaffiliated students who had a high level of participation in their campus Chabad believe in G-d. Among unaffiliated students who had little or no participation in Chabad, only 37% believe in G-d.
The split grows wider when it comes to the importance of dating Jews. 61% of unaffiliated students who had a high level of Chabad participation said it’s “very important” to date Jews. Only 17% of unaffiliated students who had little to no Chabad participation agreed.
Across denominations, a high level of Chabad participation correlated with higher levels of belief in G-d and prioritizing dating Jews.
Most people who attended Chabad in college don’t go to Chabad now
Even those who hung around Chabad in college don’t seek out Chabad as adults. Only 21% of high-participation students said they have attended Chabad regularly after college. Two-thirds of all respondents said they haven’t sought out a Chabad at all in the past year.