Lemon Place Creative, a small Crown Heights-based graphic design company, took it upon themselves to make an open-source Chabad logo that any Shliach can use free-of-charge, in the hopes of uniting Chabad houses across the globe with uniform branding.

Lemon Place designer Sruly Lipszyc wrote an article detailing the lengthy process behind the logo’s creation. In it, he begins by detailing the burden on a newly arrived Shliach to “reinvent the wheel of the Chabad logo”, while being strapped for cash and eager to quickly get on his feet.

After citing a handwritten note from the Rebbe responding to a similar proposal, Sruly elaborates on the many benefits of a singular Chabad logo, before offering a glimpse of the drafting and creative process of developing the perfect logo, concluding that the logo he presented would be the most effective and befitting from many different angles.

Finally, to ensure the idea’s success, Sruly offers the logo and branded elements free of charge.

Read the fascinating full article here: www.chabadlogo.com

Download the logo and branding elements here