A few years ago, Avraham Fried introduced the world to a famous saying from the Kotzker Rebbe ZT”L through a song. The song titled “Ich Bin Ich”, featured this tongue twister in Yiddish, which was a unique and unusual way for the Kotzker Rebbe ZT”L to say, “Just Be Yourself”.

Now with the three weeks upon us, Avraham wanted to take this opportunity and make this amazing message more universal. He chose this time of year when it is more important than ever to remember to be the best “you” and love your fellow friend like they were you.

When tasked with how to turn the original track into acapella for the 3 weeks, Avraham approached Zemiros Choir’s director and arranger Yoily Polatseck to take the reins. Zemiros and Fried have worked together many times over the past ten years, so it’s no wonder they sound so good together. Gershy Schwarcz who recently joined Yoily and his team at the Zemiros Choir, is also a producer and mixing engineer at Edgware Studios in Monsey. Together, both Yoily and Gershy worked tirelessly night and day, and created a phenomenal sound. Yoily with his magical touch was able to add a beautiful and modern vocal twist to the song while still keeping the Yiddish “Taam”.

Being that no real instruments were used in the process of this arrangement, Gershy added his touch both sonically using his engineering skills and vocally together with Yoily, by imitating the instrumentation vocally to perfection.

Now all that was needed was the visual element to really drive home the theme of the song. That is where veteran video producer Menachem Weinstein came in.

He took the simple idea of the song and what Yoily and Gershy created with the vocals, and weaved his magic, creating a vibrant video in which everyone will be reminded to be the best they can be.

Who doesn’t love nostalgia? Music aficionados will appreciate these Hartzig masterpieces. Presenting, some amazing Yossi Green classics, performed by Avraham Fried. These three featured songs are from Avremel’s repertoire spanning a decade from the early years of his career (1983-1993) • Watch

Lubavitch Singer Nemouel released a new music video with his dance song titled, “Yishtabach.” The video was filmed with selfie styled theme, and makes stops around the world, including the Kosel, Kfar Chabad and Crown Heights • Watch

Composed by Abie Rotenberg, this timeless tune sung by the siblings of children with special needs, teaches us to look beyond the facade, to see one another for who they truly are, the G-d given abilities that are unique to the individual • Watch

For the last 40 years Avraham Fried has been performing for and bringing joy to people all over the world. In honor of the 40th year, The Soul Key Acapella group – who also happen to be Fried’s backing vocalists at his concerts for the last 7 years – decided to dedicate a mash-up medley of his greatest songs • Watch

The official music video for Eli Marcus’ brand new hit song Yogati has just been released. The video takes us on a journey through different struggles and the search to find the strength to overcome them • Watch

In honor of the approaching Yom Tov of Purim, the DNA band, which has been playing for more than a year at weddings, presents it’s own song track. In addition to the energetic series of Purim songs, there are a great collection of well-known Chabad Niggunim, arranged by Devidi Nachshon, hosting Dovid Taub and Michael Azoulay • Watch

Rabbi Tuvia Bolton, a well-known veteran teacher and musician, prepares for Purim in his unique way. A few days ago, Rabbi Bolton was seen rapping in English about the Purim miracle story, with the help of his students • Watch

During a performance last night by Chassidic Singer, Avraham Fried, Ishay Ribo surprised Fried by joining him in a duet on stage, of the famous song Ribo produced last year • Watch

Last night, Sunday evening, at the annual Soul II Soul concert, the well-known ‘Eighth Day’ band was amongst the performers. Enjoy a short excerpt of last night’s concert • Watch