As the entire world is focused on 770, it is a special opportunity to share the Rebbe’s perspective with the world. In this video, Rabbi Gershon Avtzon – of Yeshivas Lubavitch Cincinnati, – explains in simple and understandable terms the unique place and role that 770 has is spreading Judaism to the entire world and bringing the Geulah • Watch

Op-ed by Rabbi Gershon Avtzon: All Chassidei Chabad are shocked, horrified and angry about the events that took place in 770.  There is no justification, or rationalization, of such behavior – “right, left and center”- to make clear that this behavior has no place amongst Adas Chassidim. With that clear and clarified, it is very important to break up this story – as everything that happens (especially of such large attention and significance) must be a lesson in our own Avodah – and discuss a few components • Full Article

Here is a glimpse at a sicha of the Rebbe from 5735. In the sicha, the Rebbe cries about the neglect of community development in Crown Heights. Which arises from no one caring to take the initiative and bring about a change. We are bringing this to the attention of the public, hoping to inspire every individual to care and do whatever they can to bring about the immediate expansion of 770 • Full Article

Op-Ed by Levik Jacobson of Expand770: Thirty four years ago the Rebbe smiled a smile that the world will never forget! David Chase invited the Rebbe to break ground for the expansion of 770, he called it the new Beis Hamikdosh. The Rebbe first asked if he was talking about, “Here in Crown Heights, Jew is always making a deal” • Full Article