• Doppelgängers All Over the Globe

    From the street, there’s little to distinguish the Gothic Revival mansion at 770 Eastern Parkway, seven blocks east of Prospect Park. But the unassuming Crown Heights building is actually one of the most iconic structures in New York City and beyond • Full Article


    From the street, there’s little to distinguish the Gothic Revival mansion at 770 Eastern Parkway, seven blocks east of Prospect Park. But the unassuming Crown Heights building is actually one of the most iconic structures in New York City and beyond — at least 11 replicas of 770’s ornamented brick facade have been built in locales as diverse as Milan, Italy and Sao Paulo, Brazil.

    The building isn’t as architecturally impressive as the Empire State Building or the Brooklyn Bridge. The structure at 770 Eastern Parkway has a different kind of magnetism: religion.

    As the headquarters of the Chabad-Lubavitch Hasidic movement — one of the world’s largest ultra-orthodox Jewish groups — the building has become a powerful symbol of adherents’ faith and connection to the community.

    Constructed in the early 20th century and originally used as a medical office, the building was purchased in 1941 by the leader of the Lubavitch movement because of one key architectural feature: It had an elevator.

    The high-profile Jewish activist Yoseph Yitzchak Schneerson had just been diplomatically removed from Nazi-occupied Poland and was looking for a new American home and synagogue for his religious organization. Schneerson suffered from health problems and used a wheelchair. So when he went looking for a new religious headquarters, the elevator at 770 Eastern Parkway helped seal the deal.

    Schneerson lived in an apartment on the second floor, while the building’s other rooms were used for study rooms, offices and prayer rooms. When Schneerson died in 1950, his son-in-law Menachem Mendel Schneerson took over the movement as its seventh rebbe and helped to grow it into the worldwide organization it is today.

    The building was expanded multiple times in the 1960s and ’70s, and is still popularly used for study and prayer. But more than its everyday use, the Brooklyn building has become a symbol of the Lubavitch movement — its image decorates mezuzah cases and tefillin bags, and it even inspired a kosher wine named Seven-Seventy.

    When Lubavitchers establish a new outpost — whether it’s across the country or across the globe — it’s become custom to replicate the Brooklyn building. Some are more architecturally faithful than others.



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  • Event Calendar

  • Tuesday, Oct 27th, Wedding – Shlome Wolvovsky – CH & Rochel Leah Matusof – Madison, WI @ Oholei Torah
  • Thursday Oct 29th Wedding: Devorah Bennish – Detroit & Mordechai Rubin – London @ Royalty House, MI
  • Sunday, Oct 25th, Sholli Miller – Chicago, IL & Batya Korf – Miami Beach, FL @ Bais Rivka 310 Crown Street
  • Thursday, Oct 22 Wedding: Chaim Boruch Bar-Chaim – CH & Shoshana Pimentelli – CH/TX @ Oholei Torah
  • Thursday, Oct 22 L’Chaim: Sruli Finck – CH & Chaya Mangel – Dayton, OH @ Chovevei Torah 885 Eastern Parkway
  • Tuesday, Oct 20th Wedding: Dovid Kaminetzky – Melbourne, AU & Chaya Okunov – Crown Heights @ Oholei Torah
  • Monday Oct 19 L’Chaim: Ari (Aaron) Levertov – Crown Heights & Debby Rabinowicz – Sao Paulo, Brazil @ Choivevey Torah
  • Monday, Oct 19 2015 Wedding: Mendy Zippel – Salt Lake City, UT & Fraidy Shagalov – Crown Heights @ Oholei Torah
  • Sunday 18th Oct. L’Chaim: Chananya Niassoff – CH & Tzirl Brennan – CH @ Bais Rivkah Crown St
  • Sunday Oct 18th – Wedding: Mendy Edelman – Crown Heights & Sara Lozenik – Miami, FL @ Oholei Torah
  • Tehilim

  • Urgent Tehillim Needed
  • Dov Chaim Ben Rivkah
  • Tzvi Hirsch Ben Guttel
  • Charna Alexandra bas Chana Esther
  • Ettie Bas Alte Miriam
  • Zissel Yehudis Bas Masha
  • Chaim Yosef Yitzchok Ben Sarah Elka
  • Devorah Bas Sarah
  • Boruch Ben Sarah
  • DovBer Ben Dina
  • Lost and Found

  • Lost Men’s Heavy Black Winter Jacket Size Large in 770
  • Lost in 770 before Pesach, a black Bradley Jons long coat size 38R. No lining and no belt. Almost brand new! Please call zalman at 347-788-0749
  • Found black hats outside 770, behind the Hatzalah ambulance
  • lost – Chitas bearing a blessing to Shmuel from Sarge. (Sargent Zvi Fisher z..l.v) [email protected] or +1-7869427070
  • LOST: in 770 a black Lenovo Intel core i5 laptop in a dark grey laptop bad together with a WD hard drive, if found please call Zalmy 347-788-0749
  • Found: Maroon Chitas
  • Found: Bag of Clothes
  • Found: Leather-Bound Pink Siddur
  • Lost: Box with Mini Shas from YSP
  • Lost: Rose Gold Bangle/Bracelet
  • Classifieds

  • Cook position for a local Mosad
  • Looking for a cook/kitchen manager
  • Administrator for a local Mosad Experience a must, and preferbiligual a bonus [email protected]
  • Looking for a cook/kitchen manager Experience a must. [email protected]
  • ‘Beis Mosiach’s’ to give away for free
  • Private Rooms for Men
  • Newly renovated Basement for rent
  • Judaica Store in Crown Heights is Looking to Hire
  • Looking for Work? Opportunity available, for a quick & efficient typist in Williamsburg. For more info: 201-800-1774
  • Lost in 770 Last Week: Transparant Bag of Tefillin, Rashi, R”T, Chitas – in black/grey 770 pouches