Although this month is called ‘Av’ in the Torah, the Jewish custom is to add the name ‘Menachem’ and to furthermore prefix the name ‘Menachem’ to ‘Av’, making this month ‘Menachem-Av’. One of the reasons for this practice is that Menachem means “consolation” and alludes to the consolation of the Jewish people that will occur in the future Redemption • Download